Forgetting old friends - Goodbye Cocoatech
I recently received an email from Cocoatech about their new version of Pathfinder. I’ve bought a couple of previous licences so thought I’d give it a go. First however, I thought I’d check out the upgrade price. I have v6 and v8 has just launched. Guess what, no discount for v6?! I would have thought being a customer and having purchased previous copies of Pathfinder would have at least meant something to Cocoatech, but no, it seems not.
Cocoatech are not the only ones to do this. Many companies especially those moving to a subscription model leave their old customers in the dust. Then there are those who say, unless you upgrade in the first week you won’t get an upgrade discount, Ulysses where a good example of this only offering their discount for a very short period. If you where on holiday, it was tough luck!
All of this leaves a bad taste in the mouth. I have no desire to support developers, who really care so little about previous customers. The old saying is applicable:
Vote with your feet
I’m doing just that, I’m adding Cocatech to the list of companies I will not purchase software from in the future.